Creative Strategy Manager

Master the management of entertainment video projects

Admission

Min. 3 years of higher education + Interview

Admission in 1st or 2nd year

Duration

2

Years

Double Degree

Master’s degree: Titre RNCP niv.7

Master Grande École

Rhythm

1st year: full-time

2nd year: alternating or full-time (depending on campus)

Campuses

Excelia Business School Paris Cachan
then
ISART Paris ou Nice

Training

Training Manager Creative Strategy

ISART and Excelia Business School are offering a unique Master’s degree in France, combining management expertise and creative innovation.

The Master’s in Creative Strategy Management offers a two-year course focusing on marketing, communication and management applied to video games.
Based on real cases from the video game industry, renowned for its creativity, the programme develops skills in creative strategy, from the idea to the production of the video game product.
Students learn how to manage multi-disciplinary video game development teams, monitor the progress of projects and their performance with the public, and design the editorial and marketing strategy for a product launch.

Through projects, a final year project and practical experience in a company, they master the entire process of creating and marketing a digital product.
Students are prepared to define strategic product and market orientations, master the production chain (from ideation to marketing) and collaborate effectively in a variety of professional contexts in the video game and innovative digital product sectors.

The strengths of the Masters

  • Innovative training to acquire dual skills in project management & creative strategy
  • Combines the unique expertise of ISART and Excelia Business School
  • Practical, project-based teaching
  • Access to ISART & Excelia Business School professional and alumni networks
  • Double diploma at the end of the two-year Master’s program: Titre RNCP niv.7 (ISART) – Grade de Master Grande École (Excelia Business School)
    • 1st year: courses take place on the Excelia Business School Paris Cachan campus, in French and on a full-time basis
    • 2nd year: courses take place at ISART Paris, in French and on an alternating basis, or at ISART Nice, in English and on a full-time basis

A minimum of 3 years’ higher education is required to enter the Master’s program. Candidates undergoing professional retraining are also welcome.

The entrance exams consist of a portfolio, an interview and written tests.

It is possible to enter :

  • the 1st year at Excelia Business School Paris Cachan (and prepare for the ISART / Excelia Business School double diploma)
  • the 2nd year directly at ISART Paris or Nice (and prepare for the ISART diploma)

Skills acquired

  • Design the product strategy for a video-game or innovative project
  • Manage the production of a video-game or innovative project
  • Manage the production of a video-game or innovative project
  • Develop the marketing of a video game or innovative product

Pedagogical objectives

Acquire the managerial and methodological skills needed to support a development team in the production of a video game and coordinate the various parties involved:

  • Master the video game production chain, from the initial idea (pitch, concept) to the final sale (date, marketing, communication, monetisation, financing).
  • Master all the production phases: concept, pre-production, production, debugging, etc.

Teaching aids

  • Theoretical and practical teaching: lectures, applied exercises, practical work, tutorials, etc.
  • Project production: monitoring and supervision by teachers during the completion of projects (year project, final year project)

Assessment procedures

  • Continuous assessment (case studies, simulations, presentations, demonstrations)
  • Project presentations (year project, final year project) before a school jury or a professional jury
  • Written and oral assessments in English
  • Writing and defending a professional experience report
      • 1st year: full-time internship
      • 2nd year on the ISART Paris campus: alternating internship
      or
      • 2nd year on the ISART Nice campus: full-time internship
  • At the end of the two-year Master’s program, students obtain a double diploma:

    • RNCP level 7 “Manager in Creative Strategy/Producer”, awarded by ISART Digital
    • Level 7 Master’s degree from the Grande École Program, awarded by Excelia Business School

     

    Students who enter the M2 program directly are awarded :

    • The RNCP level 7 title “Manager in Creative Strategy/Producer”, awarded by ISART Digital.

     

    These qualifications are subject to results.

    Program

    PROJECT-BASED TEACHING

    master's year 1

    Spezialisation

    Master's year 2

    Expertise

    Career

    Job opportunities

    The Master’s degree in Creative Strategy Management opens the door to a wide range of careers in sectors that need creativity, gamification and digital: video games, banking, health, education, associations, events, etc.

    The various professions cover every stage in the creation and marketing of a product: Ideation/Production/Editing:

     Associate Producer | Producer, Line Producer | Liveops Producer | Executive Producer | Production Director | Chef de Projet | Product Owner | Product Manager | Product Marketing Director | Business Manager | Business Unit Manager | Publishing Producer | Head of Publishing | Studio Director | Entrepreneur

    Alumni success

    More

    Other training courses

    Find out about all the courses offered by ISART Digital that may be of interest to you.

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