Become a GAME & CREATIVE MANAGER

The Game & Creative Management BBA prepares students for roles in the industry:

• Creative Marketing option: Associate Brand Manager, Associate Marketing Manager, Junior Sales Manager, Data Analyst, Junior User Acquisition Manager…

• Game Design & Data option: Data Project Manager, User Acquisition Manager, Operations Manager, Product Manager (including LiveOps, Project Manager)

The BBA also prepares students for roles in a range of sectors such as insurance, banking or health, where creativity, digital expertise and adaptability are essential.

BBA Game & Creative Management application process:

• participate in a 45-minute interview in English

• apply on my.isart.com: CV and cover letter in English

Develop skills to manage creative and digital projects

• Understand marketing and sales techniques

• Use data to create and launch a product

• Introduction to entrepreneurship

• Communicate, organise and work in a team

• Manage a creative, digital project

• Devise a marketing plan

• Define the strategy to launch and promote a video game made by ISART CREATIVE

• Determine the communication strategy for a video game made by ISART CREATIVE: target audience, communication channels & social media, trailers, community management, Social Influence Marketing (SIM), creative advertising campaigns

• Analyse data to make informed Game Design choices and increase conversion rate

• Work in a team in France and internationally

• 1st year: students do a one-month placement in the company of their choice

As their first experience of working life, this internship is intended to allow first-year students to discover all aspects of the company: teamwork, hierarchy, working hours, and corporate culture.

• 2nd year: 4-month study or work abroad period

• 3rd year: students carry out a 4-6 month internship

The aim of the internship is to allow all graduates to find a job in line with their career plan by enriching their experience and allowing them to better understand their future profession.

• Course work

• Group work

• Project work

• Examinations

• Professional placement report

You are awarded your BBA if all the conditions below are met:

• All skills are validated

• Professional placement requirements are met

In the Game and Creative Strategy MSc you will develop your project management skills and devise sustainable marketing strategies for innovative products.