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BBA Game & Creative Management

BBA Game & Creative Management

Develop skills to manage creative and digital projects     Innovation Award 2023 NEW

Admission

High School Diploma (or equivalent) + Entrance Exam + Interview

Duration

3
Years

Degree

From the school

Rythm

Full Time

Campus

nice
  • icon 20+ years

    of teaching and learning expertise

  • icon Ranked #2

    game schools (GAMEducation world ranking 2022)

  • icon 100%

    of teachers come from the video game industry

Course

Become a GAME & CREATIVE MANAGER

  • The BBA at a glance

  • Jobs

  • Entry requirements

  • Teaching & Learning

  • Skills developed

  • Internship periods

  • How you are assessed

  • Degree validation

  • Take your studies further

  • Marketing fundamentals, management, data analysis, strategy, project management, entrepreneurship …
  • Project-based learning based on real case studies from the Creative School
  • Build your network in the video game industry
  • Expert teaching staff from the video game industry
  • Compulsory semester of study or work abroad
  • 3rd year specialization in Sales & Marketing or Game Design & Data

 

The Game & Creative Management BBA prepares students for roles in the industry:

  • Creative Marketing option: Associate Brand Manager, Associate Marketing Manager, Junior Sales Manager, Data Analyst, Junior User Acquisition Manager…

 

  • Game Design & Data option: Data Project Manager, User Acquisition Manager, Operations Manager, Product Manager (including LiveOps, Project Manager)

 

The BBA also prepares students for roles in a range of sectors such as insurance, banking or health, where creativity, digital expertise and adaptability are essential.

BBA Game & Creative Management application process:

  • participate in a 45-minute interview in English
  • apply on my.isart.com: CV and cover letter in English

Develop skills to manage creative and digital projects

  • Understand marketing and sales techniques
  • Use data to create and launch a product
  • Introduction to entrepreneurship
  • Communicate, organise and work in a team
  • Manage a creative, digital project
  • Devise a marketing plan
  • Define the strategy to launch and promote a video game made by ISART CREATIVE
  • Determine the communication strategy for a video game made by ISART CREATIVE: target audience, communication channels & social media, trailers, community management, Social Influence Marketing (SIM), creative advertising campaigns
  • Analyse data to make informed Game Design choices and increase conversion rate
  • Work in a team in France and internationally
  • 1st year: students do a one-month placement in the company of their choice

As their first experience of working life, this internship is intended to allow first-year students to discover all aspects of the company: teamwork, hierarchy, working hours, and corporate culture.

  • 2nd year: 4-month study or work abroad period
  • 3rd year: students carry out a 4-6 month internship

The aim of the internship is to allow all graduates to find a job in line with their career plan by enriching their experience and allowing them to better understand their future profession.

  • Course work
  • Group work
  • Project work
  • Examinations
  • Professional placement report

You are awarded your BBA if all the conditions below are met:

  • All skills are validated
  • Professional placement requirements are met

In the Game and Creative Strategy MSc you will develop your project management skills and devise sustainable marketing strategies for innovative products.

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Programme

Become Game & Creative Manager

  • Year 1 core subjects
  • Year 2 core subjects
  • Bachelor 3 2 Options
Full time

educational content

  • PERSONAL AND PROFESSIONAL DEVELOPMENT: Culture | Business | Carrer development| Industry | Human resources
  • Economics et Game Data: Ecosystem & players | Economic Game Design | Data economy | Game Data Analytics
  • Game Feel / UX
  • Design: Creativity | Narrative design 
  • Project management: Legal | Entrepreneurship | Finance | Management | Marketing
  • Professional english
  • End of year project
  • Sport activities & associations
  • Internship: one-month placement
full time

Educational content

  •  Design: Creativity | Narrative design
  •  Personal & professional development: Career development | Human resources | Economic intelligence
  •  Economics & Game Data: Ecosystem & players | Economic Game Design | Data economy | Game Data Analytics
  • Game feel / UX
  • Project management: Legal | Entrepreneurship | Finance | Management | Marketing
  • Professional English
  • End of year project
  • Sport activities & associations

 

  • Internship / Work experience: Internship or study abroad period
full time

educational content - core subjects

  • Design : Creativity
  •  Personal & professional development : Human resources | Business intelligence
  • Economics & Game Data : Economic Game Design | Game Data Analytics
  • Project Management : Entrepreneurship | Management | Marketing
  • Professional English
  • End of year project
  • Sport activities & associations
  • Internship/ Work experience: 4-6 month

OPTIONS

  • OPTION Game Design & Data: Economics & Game Data
  • OPTION Sales & Marketing: Game Feel / UX | Project management | Management | Marketing

Experience

WHAT COMPANIES SAY

UBISOFT

UBISOFT

Bastien Gaultier | Campus Manager

DON'T NOD

DON'T NOD

Idrissa DIAGNE | Talent Acquisition Manager