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MSc Game & Creative Strategy

MSc Game & Creative Strategy

Imagine and deploy the launch strategy for an innovative digital product

Admission

Bachelor’s degree or equivalent / application + interview

Duration

2
Years

Degree

Master's Degree

Rythm

Full Time

Campus

nice

COURSE

Game & Creative Strategy

 
  • MSc overview

  • MSc Game & Creative Strategy jobs

  • Entry requirements

  • Course overview

  • Skills developed

  • Industry placements

  • How you are assessed ?

  • What qualification will I get ?

Program taught in English

  • Gain expert knowledge of the strategic development of an innovative product
  • Project-based learning, using real cases from the Creative School
  • Develop your network in the games industry
  • Teaching staff are experts in the video games industry
  • Industry experience available to all students through placements in the video games industry

Data Project Manager,

User Acquisition Manager,

Operations Manager,

Product Owner,

Business Owner,

Brand Manager,

Product Manager (including Live Ops),

Project Manager,

Line Producer,

Creative Manager,

Product Manager,

Publishing Manager,

Marketing Director

MSc Game & Creative Strategy application process:

  • Bachelor’s degree or equivalent
  • Apply on my.isart.com: CV and cover letter in English, proof of a level B2 in English (TOEIC, TOEFL, IELTS or equivalent)
  • Participate in a 45-minute interview in English

Strategic management of an innovative product:

  • Create and implement a business plan
  • Build an effective organization to launch and maintain a product
  • Introduction to change management
  • Fundamentals of the digital economy
  • Manage a multidisciplinary international team
  • Innovative product marketing strategy
  • Innovative product project management
  • Innovative product sales development
  • Manage the promotional strategy for a game studio or publisher
  • Make creative and commercial decisions based on data from ISART CREATIVE games
  • Understanding of all facets of the games industry pipeline from production to publishing
  • A compulsory 4-month placement in 1st year.

Suggested roles: Assistant Data Project Manager, Assistant Product Owner, Associate Brand Manager, Associate Marketing Manager, Junior Sales Manager, Junior Business Development Manager

  • A compulsory 6-month placement in 2nd year.

Suggested roles: Data Project Manager, User Acquisition Manager, Operations Manager, Product Owner, Business Owner, Brand Manager, Product Manager (including Live Ops), Project Manager, Line Producer, Creative Manager

  • Course work
  • Group work
  • Project work
  • Examinations
  • Professional placement report

The weighting of these components varies according to the module. Course work is typically between 2,500 and 6,000 words in length, and exams are usually held at the end of the module in January and May/June

The RNCP Level 7 title "Creative Strategy Manager" is delivered at the end of the studies, based on the results obtained.

This Master's Degree validates the acquisition of business skills (hard skills), social skills (soft skills) and professional integration.

test test
test test

Course

  • master's Year 1
  • master's Year 2
Full Time

EDUCATIONAL CONTENT

Program taught in English

  • Business

User acquisition (methods, tools) | Business strategy and negotiations | AAA game business model

  • Entrepreneurship
  • Publishing

GaaS lifecycle | Milestone deliverables | Cross-promotions, license negotiations

  • Marketing

Economic geography | E-sports | Brand identity | Storytelling | Guerilla & Disruptive marketing | Marketing as LiveOps

  • Project management & management

Entrepreneurship | Finance & Control | Management & Production | Legal

  • Personal and professional development

Human resources | Professional project | Culture & intelligence

  • Sports activities and associations
  • Professional integration support
  • Projects and case studies

LiveOps plan for a game
Digital transformation
A/B Testing / Focus groups
Business Game...

  • Internship / Work experience

International exchange or internship (13 weeks)

Full Time

EDUCATIONAL CONTENT

Program taught in English

  • Business

Market analysis | Strategic BizDev | Business plan for a free-to-play game | Mastering sustainable development issues

  • Entrepreneurship
  • Publishing

LiveOps plan - case study

  • Marketing

Economic geography | Purpose-driven marketing | Guerilla marketing | Zero dollar marketing | Disruptive marketing

  • Project management & management

Digital transformation | Dynamics of business creation | History of innovation through video games | Family business | Start-up and scale-up

  • Personal and professional development

Human resources | Professional project | Culture & intelligence

 

  • Sports activities and associations
  • Professional integration support
  • Projects and case studies

Editorial campaign for a game
User acquisition
Disruptive marketing
Commercial negotiations
Creation and management of a start-up...

  • Internship / Work experience

Internship (16 weeks)

Experience

What companies say

UBISOFT

UBISOFT

Bastien Gaultier | Campus Manager

DON'T NOD

DON'T NOD

Idrissa DIAGNE | Talent Acquisition Manager